About Us

Hood Up celebrates the vibrant neighbourhoods of Toronto with fun, community-inspired gear that sparks local pride and showcases the unique character of our wonderfully quirky city. By embracing sustainability and inclusivity, we’re all about celebrating the awesome communities that make Toronto feel like home.

Our website is a work in progress, and we're working hard to bring you more collections and styles to explore. In the meantime, we'd love to hear from you! Drop us a note to say "hiiiii" and let us know if there's a specific style or neighbourhood you'd like to see represented. We'll do our best to make it happen!

A quick note: Our designs capture Toronto’s unique street signs just as they are—imperfections and all. If something looks like a blemish or mistake, it’s likely part of their unique charm.

One more thing: We're in the process of selecting a local charitable partner that aligns with our mission and values. Once finalized, 10% of every purchase will support this partner. Until then, all purchases will be documented, and the funds will be backpaid to the chosen organization.

Thank you for supporting Hood Up, and enjoy your day in your neighbourhood—whichever hood that may be!